Changing Ways...Web 2.0

The heaviest users of Web 2.0 applications are enjoying benefits of increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business. Over the past few years we have seen the rising adaptation of Web 2.0 technologies by different companies and different methods are adopted by organizations to adapt to the changing environment.

Some of the derived benefits of Web 2.0 marketing are more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business and higher revenues. Successful companies are not only tightly integrating Web 2.0 technologies with the work flows of their employees but also create a “networked Company,” linking themselves with customers and suppliers through the use of Web 2.0 tools.

Benefits of Web 2.0

Web 2.0 technologies can be powerful lure for an organization; their interactivity promises to bring more employees to daily contact at lower cost. When used effectively, they also may encourage participation in projects and idea sharing, thus deepening a company’s pool of knowledge. They may bring scope and scale to organizations as well, strengthening bonds with customers and improving communications with suppliers and outside partners.

Looking beyond company borders, significant benefits have stemmed from better interactions with organizations and customers. The ability to forge closer ties has increases customer’s awareness and consideration of company’s products and has improved customer satisfaction.

How Companies are using Web 2.0

Web 2.0 delivers benefits by multiplying the opportunities for collaboration and by allowing knowledge to spread more effectively. These benefits can accrue through company’s use of automatic information feeds such as RSS or microblogs, of which Twitter is the most popular manifestation. Although many companies use a mix of tools, the most heavily used technologies are blogs, wikis and podcasts.

Times are surely changing.........We are in a Web...Web 2.0...